Putting a STOP to plastic pollution: zero waste goal

Over half of the plastic dumped into the oceans each year comes from South-East Asia.
To help stem this phenomenon, Veolia is actively involved in the STOP project. Its aim is to
establish a genuine plastics circular economy in this part of the world.

The STOP project


  • Zero waste discharged into the oceans
  • Increase in plastic recycling rates
  • Positive social and economic consequences in the areas of health, fishing and tourism.

The steps

  • March 2018: first partnership in Muncar, within the framework of a memorandum of understanding with the Indonesian government.
  • October 29 and 30, 2018: presentation of concrete progress made thanks to the STOP project during the “Our Ocean” conference in Bali (Indonesia).
  • 2018-2019: development of the project, launch of new partnerships with larger Indonesian cities.

Founders & partners
STOP was cofounded in 2017 by the company SYSTEMIQ and the plastics manufacturer Borealis. The latter provided two million euros to help fund the initiative. Since it was created, the STOP project has been supported by several partners, including Veolia, Sustainable Waste Indonesia, Borouge and mtm plastics GmbH.

Muncar, Indonesia. In this town of 130,000 inhabitants, waste has taken over the whole area for years, transforming the picture-postcard landscape into an open landfill site.

Established in fall 2017, the STOP project was rolled out on the ground in March 2018, in coordination with the local authorities, fishermen and schools. Its aim is to put in place an effective municipal waste management ecosystem: equip the town with collection trucks, provide households with recycling bins, compost organic waste, and integrate recyclable waste into existing plastics channels.

To bring to life this project championed by the whole community, ten international experts — recycling specialists, sociologists and statisticians — provided their insight, especially in the areas of waste management and communication with the local populations.

From the outset, Veolia formulated a series of recommendations, particularly with regard to planning the technical choices for collection and sorting, along with the recycling methods to be prioritized. Today, the Group continues to support the program in its concrete application phase: its philosophy is to learn about the realities on the ground in order to acquire and develop know-how that could be applied on a larger scale elsewhere.

Since September 2018, STOP has been rolled out across the entire Muncar region. “A third step will soon make it possible to extend the project to Indonesian cities with up to a million inhabitants,” explains Phan Bai, a Business Developer in Veolia’s Development, Innovation & Markets division, which steers the project within the Group. STOP has a bright future ahead…


Know more:

> Resourcing the world 
> Nestlé joins the fight against plastic packaging