Tapping into competition

Published in the dossier of July 2016

Among the second cohort of six SenseCube Mexico City winners is JalShare, the idea of Jeremy Tormos Espinoza to reduce household water consumption through gamification and group competitive challenges. Using a free app, consumers would be able to win prizes and compete with friends based on their success in reducing water consumption in their home.
Both Veolia and Sacmex have expressed interest in testing the app’s ability to raise awareness and inspire users to save “Jal,” Hindi for “water,” and thus contribute to Jeremy’s ambition of restoring equilibrium on the planet between water shortages and excessive use.